Our Mission
To spark a worldwide culture of joyful productivity, anchored in appreciation.
People first, profits follow.
Your Satisfaction is
Our Priority
Benefits That Elevate Your Team’s Performance
Efficiency
Our methods seamlessly integrate into demanding schedules, reducing stress and speeding up decision-making. We streamline the path to better results
Trust
Our approach fosters safe, supportive mentorship relationships that your team can count on.
Availability
From Weekly or Daily Mentorship sessions to One-Off consultations, we adapt to your needs while preserving our focus on meaningful, people-first progress.
Hear from Our Clients
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Leah Yurfset
Los Angeles
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Nela Gold
Luisiana
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Roy Yliuay
Baltimore
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Why do you only work with mission-driven organizations or individuals?We believe in serving leaders who aim to uplift humanity. By focusing on clients who value people over mere profit, we ensure that our energy goes toward genuine transformation. This mutual alignment helps everyone flourish, sustaining our core vision: “People first, profits follow.”
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What if I’m only partially aligned?We encourage anyone who resonates enough with our people-first approach to apply. Even if you’re in an early stage of shifting your mindset, it’s the willingness to evolve that matters most.
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How do you decide if someone “qualifies”?We use an application process to understand a prospective client’s mission, mindset, and current challenges. If we see that our goals align—and that they’re genuinely eager to learn—we welcome them into the program.
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Is it difficult to turn away potential clients?Sometimes it’s not easy, but we’ve seen that mixing purely profit-focused agendas with our people-centric ethos can dilute results. We’d rather devote our mentorship to those who enthusiastically share our desire for a better, kinder world.
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Doesn’t this limit your business growth?Potentially, yes. But our priority is delivering exceptional value in line with our philosophy. Over time, this authenticity leads to a strong reputation and a more meaningful impact, rather than spreading ourselves too thin for short-term gain.
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What exactly is “Appreciation in Practice,” and how is it different from typical mentorship programs?Appreciation in Practice is a transformative approach that teaches you to see every moment—challenges included—as inherently valuable. Unlike traditional mentorship focused on problem-solving techniques alone, we focus on dissolving the concept of “negativity.” We reveal that stress can plummet to nearly zero when you recognize the purpose in everything you do and everyone you meet.
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You say “negativity doesn’t exist.” What does that mean in practical terms?We view negativity as an illusion—a state of mind that arises when we forget the inherent value in each situation. Instead, every “negative” emotion is a chance to realign our mindset. By slowing your body movement, breathing intentionally, and reframing challenges as opportunities for growth, you transition from stress to solution-focused enthusiasm.
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Does this program replace therapy or mental health treatment?No, we’re not licensed mental health professionals. We provide empowering, mindset-based mentoring, not clinical interventions. If you have significant mental health concerns, we encourage you to consult a psychologist or counselor alongside our program. Our methods complement, but do not substitute, professional care.
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What if my colleagues or family aren’t ready to change?Transformation can’t be forced. You can invite them to witness your own calmer, more appreciative approach, but ultimately, they must choose to shift their mindset. Often, people become curious once they see your remarkable progress—leading by example is far more persuasive than demands or lectures.
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Do you offer any guarantees?Absolutely. If you apply our methods faithfully and still feel no noticeable improvements—like lowered stress, enhanced clarity, or stronger workplace harmony—we provide a money-back guarantee. We only ask you to share feedback so we can keep honing our program.
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I’m extremely busy—will “slowing down” or “moving slower” hurt my efficiency?Quite the opposite. By intentionally slowing certain actions—like your breath or body language under pressure—you’ll remain centered, make clearer decisions, and reduce wasted energy from panic or confusion. This approach fosters increased productivity in the long run because you’re operating from calm focus, not frantic reaction.
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How do you ensure real-world business impact and not just feel-good positivity?Our program directly addresses productivity, leadership challenges, and team synergy. We demonstrate how “no negativity” translates into practical gains—like smoother communication, fewer conflicts, and enhanced innovation. Each lesson is tied to measurable outcomes (like lowered stress indicators, improved employee retention, or higher client satisfaction).
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How quickly can I expect results, and do they really last?While some clients notice immediate stress relief from simple daily adjustments (e.g., the “5-5-5 Emotional Reset”), deeper changes require consistency. Because you’ll be adopting a new lens on life and business, results—such as near-zero stress levels, confident decision-making, and more engaged colleagues—become part of your sustainable routine rather than fleeting fixes.
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How do we get started?We offer a complimentary 30-minute consultation to explore your goals and gauge if our mentoring style aligns with your vision. If we believe we can truly help you—and you’re equally eager to invest in this paradigm shift—we move forward with the package that fits you best. There’s no risk to begin.
Any Questions
Application Form
Experience a Paradigm Shift:
Turn Every Obstacle into an Exciting Adventure
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What You Get: A single 1-hour session—ideal for urgent clarity or a quick mindset reset
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Regular Price: $750 (for 1 hour)
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Launch Deal (50% Off): $375
One-Off Consultation
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What You Get: 1 hour per week for 4 weeks (total 4 hours monthly)
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Regular Price: $2,000 per month (equivalent to $500/hour)
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Launch Deal (50% Off): $1,000 per month
Weekly Consultation Package
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What You Get: 30 minutes a day, 30 days in a row (total 15 hours monthly)
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Regular Price: $6,000 per month (discounted from $7,500 value)
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Launch Deal (50% Off): $3,000 per month
Daily Consultation Package
Enjoy a 50% Discount for 2 Months in Exchange for a Testimonial—Plus Our No-Strings-Attached Money-Back Guarantee
SERVICES & PRICING
1,000+ Lives Transformed
Backed by experience transforming over 1,000 individual journeys, our mentor focuses on measurable outcomes, regularly refining strategies to match your evolving needs.
70+ Dynamic Methods
Tap into a wealth of proven strategies that boost both personal well-being and professional performance. We’ll even craft new solutions for your team’s specific challenges.
Revive Your Excitement
From mundane chores to high-stakes decisions, we shift your perspective so every activity bursts with purpose and motivation.
Our Journey
We began as two people—Reza and Mehrnaz—who faced unimaginable pressures: multiple bankruptcies, political turmoil, and personal trials that could overwhelm anyone. Yet, through all the chaos, we discovered a life-altering truth: negativity doesn’t exist if you see the inherent value and purpose in every moment. Our unwavering belief in kindness and growth turned obstacles into opportunities for deeper resilience.
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Our Values
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Service as Purpose: We’re not driven by revenue but by the joy of helping leaders and teams thrive.
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Realistic Appreciation: Every challenge, however daunting, holds a lesson; acknowledging it frees you to transform stress into progress.
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Kindness as Strength: We view compassion and empathy not as weaknesses, but as powerful catalysts for lasting success.
Our Commitment
We fuse decades of hard-earned insights into a coaching experience that helps you face even the toughest business dilemmas with confidence. We hope to be the light that guides you—reframing pressure into a motivating adventure—and if our program doesn’t meet your needs, we offer a straightforward money-back guarantee. This is how sure we are that you’ll find real impact in “Appreciation in Practice.